We envision a world where, no matter our circumstances, we have a vision of health for ourselves and our families, based on our experiences and supported by scientific knowledge, that we can access and on which we can take action.
Replacing the fear and confusion many face (in the prenatal, neonatal, and early childhood years) with confidence and agency to make the best decisions for themselves and their families. We are doing this by:
Bridging science-based information with real-life strategies to help women and families make informed decisions
Driving cultural change around engaging people in health systems, promoting continuity of care, and encouraging collaboration between people, providers, and communities
Creating opportunities to connect with each other and build skills to engage more fully in the healthcare system
IF individual and family experiences are the foundation of the conversation about driving systems to better reflect lived experiences...
IF individuals and families are viewed as experts of their own lived experiences...
IF everyone appreciates that no one person or organization has all the knowledge and skills needed to create and impact change...
IF we work with organizational leaders, industry partners, policymakers, and other decision-makers to ensure that policy, funds, and guidance matches the needs of the community and trusted partners...
...so that our influence drives system change.
To learn more about our use of clear, simple language in our communications, download our plain language principles fact sheet.
Read our 2020 Annual Recap.
Get in touch with our team.